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Trade
Brand Identity / Art Direction
Rebrand for Trade, an upscale restaurant in the heart of Boston. Following an interior redesign in 2021, the new brand captures the concept of “a portal” into a breezy night in Santorini.
*Commissioned by Bergmeyer Associates.
![Trade_DesignFile-03.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/d5616115-1370-4e44-a9b4-1588359ced44/Trade_DesignFile-03.jpg)
![Trade_DesignFile-02.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/918141ba-3632-4481-99a1-d2c31f54bb3b/Trade_DesignFile-02.jpg)
![Trade_DesignFile-04.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/e7eabbde-a6ec-4b24-ae0b-2a4e678c8af8/Trade_DesignFile-04.jpg)
![Trade_DesignFile-05.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/14e50c19-a71a-40d0-a726-f13f4b70d8de/Trade_DesignFile-05.jpg)
![Trade_DesignFile-06.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/fc1393f6-e1ed-402f-a30f-dc699e62b091/Trade_DesignFile-06.jpg)
![Trade_DesignFile-07-07.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/bd9620db-5283-43d4-9ff7-a6111752da18/Trade_DesignFile-07-07.jpg)
![Trade_DesignFile-08.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/04e9a002-b076-4959-86cd-4e01c0f31fc6/Trade_DesignFile-08.jpg)
![Trade_DesignFile-11.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/d7daa563-579c-4a1e-9a41-fb119f4112e2/Trade_DesignFile-11.jpg)
![Trade_DesignFile-09.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/06ddf92f-2e1a-4deb-b236-d5739adadc3f/Trade_DesignFile-09.jpg)
![Trade_DesignFile-10-10.jpg](https://images.squarespace-cdn.com/content/v1/60949f5b9967a9234d5e443f/cf0d4e74-7105-469f-a132-582825b6d10e/Trade_DesignFile-10-10.jpg)